iDea 3000™, 2008
(Dye-sublimation print on vinyl, 30 x 40 inches)

Playing on the hugely sucessful "i" branding of Apple's invention, Copywrite imagines a future where all amenable English words beginning with "I" have been adopted as the names of products. Every piece in this series makes reference to the word's whole meaning, and its meaning when the first letter is removed.
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