The Unfortunate Burden of Being a Fridge Magnate

Gu Chujun, 2007
(Fridge magnet, newsprint, 1 x 1 inches, edition of 100)

The fridge magnet series imagines the burden of having a pun built-in to your very existence. The magnets carry the images of five magnates, cut from newspapers.

Witkin asks, "How does someone put up with being the owner of a large refrigeration company? Every time you introduce yourself to someone and they ask what you do, unless they are completely stupid, they will make the joke. All you can do is make a pre-emptive strike and include the joke in your own introduction; but for the thousandth time, you are unlikely to deliver it as if you find it funny. The tedium of this must be awful."
     
     
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